Digital Marketing Manager

Zenith People

Are you a seasoned Digital Marketing Manager with a passion for the dynamic world of technology and cyber security? Do you thrive in fast-paced environments where your expertise in PPC, PTC, email marketing, social media marketing, and market research can drive impactful results? If so, we want to hear from you!

About Us: Our client are a leading Tech SaaS company specialising in cutting-edge cyber security solutions.

Role Overview: We are seeking a highly skilled Digital Marketing Manager to join the team and spearhead our digital marketing efforts. As the Digital Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies that elevate brand presence, drive lead generation, and enhance customer engagement.

Key Responsibilities:

• Plan, execute, and optimise PPC (Pay-Per-Click) campaigns to maximize ROI and drive qualified traffic.
• Manage PTC (Pay-to-Click) advertising platforms effectively to reach target audiences and achieve campaign objectives.
• Develop and execute email marketing campaigns, including segmentation, content creation, and A/B testing, to nurture leads and drive conversions.
• Drive social media marketing initiatives across various platforms, creating compelling content and engaging with our audience to increase brand awareness and loyalty.
• Conduct thorough market research to identify trends, insights, and opportunities for optimization and growth within the cyber security industry.
• Collaborate cross-functionally with Sales, Product, and Content teams to align marketing strategies with business objectives and ensure cohesive messaging across all channels.
• Stay informed about industry trends, best practices, and emerging technologies to continually enhance our digital marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a Digital Marketing Manager, preferably within the Tech SaaS industry, with a focus on cyber security.
• Demonstrated expertise in PPC, PTC, email marketing, and social media marketing, with a track record of driving successful campaigns.
• Strong analytical skills and proficiency in leveraging data-driven insights to optimize campaign performance and inform strategic decision-making.
• Excellent communication skills, with the ability to craft compelling messaging and engage diverse audiences across multiple channels.
• Strategic mindset with a keen eye for detail and a proactive approach to problem-solving.
• Familiarity with marketing automation platforms, CRM systems, and digital analytics tools.
• Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.