Demand Generation Manager

Manchester, Lancashire
Lorien

Demand Generation Manager

Location: Remote first working – offices in Doncaster and Leeds.

Salary: up to £45,000

Are you an innovative Demand Generation Manager looking for an exciting opportunity in the fast-paced world of cybersecurity? We are seeking a passionate professional to join our clients dynamic Marketing team, where you’ll play a key role in driving demand for our services through diverse marketing channels, especially paid campaigns.

Key Responsibilities:

• Develop and implement comprehensive demand generation strategies to boost brand awareness, engagement, and conversions.
• Execute paid search, paid social, and programmatic display campaigns across platforms like Google Ads, Bing Ads, and LinkedIn.
• Create and optimise ad campaigns, including ad copy and creative testing.
• Effectively segment and target audiences to maximise campaign impact.
• Manage daily digital marketing operations and optimize campaign performance metrics.
• Enhance landing pages and lead capture forms to improve conversion rates.
• Allocate budgets wisely across campaigns to maximise ROI.
• Create nurture and upsell programs to convert leads and expand existing customer accounts.
• Oversee email marketing programs, focusing on copy optimisation and audience segmentation.
• Manage social media channels and develop performance KPIs.
• Collaborate with team experts to ensure accurate and insightful campaigns.
• Produce regular performance reports and conduct competitor analysis.
• Stay updated on demand generation trends and best practices.

Ideal Candidate:

• 3+ years of experience, particularly with paid channels like Google Ads and LinkedIn.
• Proven ability to drive leads and revenue through multi-channel marketing.
• Extensive experience in creative campaign development and execution across various digital platforms.
• Degree-educated or equivalent; cybersecurity experience is a plus.
• Strong verbal and written communication skills.
• Excellent analytical skills, with the ability to use data for decision-making.
• Familiarity with marketing automation tools, particularly HubSpot, is advantageous.
• A creative mindset with a passion for innovation and improvement.
• Proficiency in Microsoft Office and knowledge of Adobe applications (InDesign, Photoshop) is a plus.
• Highly organized, detail-oriented, and adept at managing multiple projects in a fast-paced environment.
• A proactive self-starter eager to generate new ideas and solutions.

Join us and make a tangible impact in the cybersecurity industry! If you’re ready to take your career to the next level, we’d love to hear from you.

Carbon60, Lorien & SRG – The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.